JOAN LAU

Inspired by the southern gothic setting of the story, I individually customized the design of all 23 title cards with mossy silhouettes and tree-laden background to illustrate the story’s theme of Light versus Dark.

Credit:

Art Director + Design: Joan Lau
Lead Animator: Thomas McMahan
Animators: Ken Pelletier, Eric Zunkley, Eric Demeusy, Aaron Bjork, AJ Bae, Michelle Tieu
Clients: Warner Bros
Production Company: Imaginary Forces

This is the opening title sequence for NBC’s TV series, A to Z. The letters are windows that reveal moments of the show, and help the audience get a feel for the relationship between A to Z’s two main characters, Andrew and Zelda.

Art Direction+ Design: Joan Lau
Designer: Kina Choi
Animator: Kina Choi
Clients: NBC/Le Train Train Production
Production Company: Imaginary Forces

Toyota - Love in a Mile won the silver award at the 35th Annual Telly Awards.

Directors: Joan Lau, Michelle Dougherty
Designers: Joan Lau, Pete McDonald 
Animators: Gary Herbert, Eric Demeusy 
Client: Saatchi & Saatchi London
Production Company: Imaginary Forces

Art director and Designer: Joan Lau
Production Company: Imaginary Forces
Client: Fox Searchlight
Film Director: Marc Webb

Design frames from pitch for the PAC 12 Network Branding

Design frames from pitch for the teaser trailer of the Fantastic Four film.

This is a campaign promoting the new Dinosaur Hall at the Natural History Museum of Los Angeles. For the commercial, at the time of the live action shoot the exhibit was still under heavy construction. So we went for close ups with lots of warm light to evoke the sense of mystery and wonder.

I also design the street banners, billboards, print ads and Facebook app for the show.  

Credit:

Live Action Direction: Joan Lau

Design: Joan Lau

Editor: Danielle White

Production Company: Imaginary Forces

This is a cutdown of footage for an unused End title sequence.

Seventh Son offered a unique opportunity for me to incorporate actual elements from the production into the end title sequence. With some help from the film crew and the art department, I shot props that belonged to the film's heroes and villains, highlighting the textures and color palettes of the good vs evil.

Credit:

Live Action Directon: Joan Lau

Design: Joan Lau

Editor: Michael Radke

Production Company: Imagingary Forces

Art Director + Designer: Joan Lau
Designers: Kina Choi, Dan Meehan, Kris Fortin
Animators: John Kim, Dan Meehan
Client: DB Production / Verifone

Main on End title sequence for the film Dolphin Tale 2. We revisit the iconic characters and story through storybook-like water color illustrations. The subtile animations on each title card give a sense of dreaminess and nostalgic feeling to the audience.

Art Director + Designer: Joan Lau
Illustrators: Chloe Woo, Kathy Liang, Charles Wang
Lead Animator: Kris Fortin
Client : Warner Bros.
Production Company: Imaginary Forces

This end title sequence was inspired by vintage travel posters, evokes the glamour and intrigue of this romantic thriller. Regrettablely it ended up on the cutting room floor at the last minute. 

Art Director + Design: Joan Lau
Production Company: Imaginary Forces

Here're the designs for the "Life on a whole new scale" TV and print campaign for Korean air. The client chose this direction but regrettably had to take the production elsewhere due to budget reason. 

Concept + Design: Joan Lau

Production Company: Imaginary Forces

Directors: Joan Lau, Michelle Dougherty
Designers: Joan Lau, Freda Lau, Evan Di Leo, Kris Fortin
Lead Animator: Maz Majd
Client: Hodgegarden Productions
Production Company: Imaginary Forces

It's a rare treat to do something so fun and unusual for an AT&T ad! 

Director: Michelle Dougherty

Designer: Joan Lau

Production Company: Imaginary Forces

The Glades is a crime TV series that's set in a sleepy town in Florida, where sunny beach meets swampy darkness. We recreated the look and feel of both sides in Los Angeles.  

Live Action Directors: Joan Lau, Brett Krauss
Designers: Joan Lau
Production Company: Imaginary Forces

Here are a few samples of my logo and print designs.